English football club Watford FC has entered into a strategic partnership with Cointelegraph, strengthening its commitment to cryptocurrency and blockchain technology.
As part of the collaboration, Cointelegraph’s branding will be prominently featured at Watford’s home stadium, Vicarage Road, throughout the 2024–2025 EFL Championship season.
Watford FC has featured Cointelegraph’s branding in its home stadium, Vicarage Road, since September 2024. Source: Watford FC
Cointelegraph will share Watford FC content on its platform to expand the club’s visibility and engagement within the cryptocurrency industry.
Watford’s crypto journey began in 2019
Watford’s collaboration with Cointelegraph reinforces the club’s dedication to fintech and blockchain, marking a new milestone in the club’s cryptocurrency journey, which began in 2019.
Watford FC’s embrace of cryptocurrency dates back to 2019, when it became one of the first Premier League clubs to feature the Bitcoin logo on its jerseys during the 2019–2020 season.
“Watford FC was first introduced to Bitcoin through our partnership with Sportsbet.io, a crypto sportsbook,” Watford FC commercial director Paul O’Brien said.
Watford FC was first introduced to Bitcoin through its Sportsbet.io partnership in 2019. Source: Coinbits
The club later introduced a Bitcoin (BTC) hospitality box at its stadium, where fans could participate in cryptocurrency-themed events. The club also planned to host the Crypto Cup at Vicarage Road, involving a football tournament followed by education and discussion from guest speakers and crypto experts.
Following the Sportsbet.io partnership, Watford FC also inked a partnership with the crypto casino and sports betting platform Stake.com in 2021, showcasing the Dogecoin (DOGE) logo on its shirts.
Watford FC to increase visibility in the crypto market
The Cointelegraph partnership marks the next chapter in Watford FC’s crypto journey. By leveraging Cointelegraph’s platform, the club aims to boost its presence in the crypto space.
The collaboration aligns with Watford FC’s positioning itself as a tech-savvy football club,…
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