Apple Stock Set for Worst Month of 2023. This iPhone Problem Isn’t Helping.

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Some customers have complained of overheating in higher end iPhones, according to The Wall Street Journal. (Photo by Justin Sullivan/Getty Images)

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Apple shares are heading for their worst month of 2023 so far. The launch of the iPhone 15 still isn’t helping the stock.


(ticker: AAPL) shares were down 0.4% at $169.79 in early trading on Thursday. On Wednesday, the stock closed at its lowest level since early May. 

Apple is down 9.3% this month so far, putting it on pace for its worst month of the year since December last year, when it fell 12%. It’s also on pace for its worst quarter since the second quarter of 2022.

What’s behind the gloom and what comes next? 

John Roque, senior managing director at 22V Research, is repeating his previous call that Apple shares are still in correction after surging in the summer. He says Apple could fall to $150, based on the company’s stock chart and past corrections after gains. 

Fellow chart watchers at technical-analysis provider Phases & Cycles also argue Apple was overbought when it surged to close to $200 in July but are more positive about the trajectory from here.  

“There is good support near $165-170; only a sustained decline below this level would be negative. A decisive rise above $190 would suggest the resumption of the uptrend toward higher targets,” said Phases & Cycles’ analyst Monica Rizk. 

For those investors looking for fundamentals, the recent newsflow around Apple hasn’t been that positive since the launch of the iPhone 15. The Wall Street Journal reported late on Wednesday that the high-end iPhone 15 Pro…


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