Hey Boomer, You Own Too Many Stocks. How Pros Get Retirees to Diversify.

A recent article in The Wall Street Journal describes how many baby boomers remain attached to stocks, even in retirement. Adults age 65 and up are the only group of Americans to see stock ownership rates rise since before the 2008 financial crisis, according to the article. Whether because of sentimental attachment, fear of missing out, or tax aversion, older Americans often overweight their portfolios to stocks, which could put their retirement goals in jeopardy. So for this week’s Barron’s Advisor Big Q column, we asked financial advisors: “How do you persuade baby boomer clients who own too much stock to reallocate?”


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