Co-founders of StoryCo explain how community storytelling can impact franchised IP

On this week’s episode of NFT Steez, co-hosts Alyssa Expósito and Ray Salmond continue their chat with Justin and J.P. Alanis, the co-founders of StoryCo — an open media platform — on the prospect of a community of creators franchising intellectual property (IP) through collaboration and soulbound tokens. 

Speaking on his experience with musician Tyler the Creator, J.P. Alanis said that content creation is not limited to one particular creator, but should be open to all types, including fans.

However, despite the symbiotic nature between fans and creators, there are still barriers to incentivizing the creators and navigating the bureaucratic nature of centralized institutions to push these creations. Here’s how StoryCo said it intends to mitigate the noise.

StoryCo is a global creative marketplace

When asked whether StoryCo is akin to pay-to-hire platforms like Fiverr and Upwork, Justin acknowledged the comparisons, saying that StoryCo might have network-type components similar to these “hire-for-work” platforms. He described it as a “creative marketplace that leverages existing creative talent.”

Justin explained that StoryCo ultimately aims to be an open, permissionless platform where any individual can “jump on in,” explore, create, and potentially franchise IP with a story or piece of content they “vibe” with.

“You should be able to contribute value in different ways,” said Justin. According to the founders, value is created through multiple avenues, such as user-generated content contribution, story or funding proposals, completing an activation, or even viewing a story.

The best part? It aims to make the entry point to these stories more accessible, seeking to eliminate elements of gatekeeping in these proprietary environments. The StoryPass is a free NFT that gives StoryCo insights on the community’s “nucleus,” explained J.P.

Integrating soulbound tokens in storytelling 

Soulbound tokens are “non-transferable nonfungible tokens” that can be utilized to authenticate and…


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