After two years and many COVID-19 restrictions finally subsiding, the world is welcoming the return of in-person theater, movies, comedy, music and sports. This has left some wondering what will happen to the legions of digital creatives who occupied and entertained us while normal life was at a standstill — and to the multibillion-dollar economy they inhabit.
Will the world forget the platforms and artists they discovered during the pandemic now the doors of festivals, fashion shows and concerts are open to them again? Is the creator economy, which recent estimates suggest will exceed $100 billion this year, strong enough to withstand a stampede back to real-life experiences?
I strongly believe it is. Government-imposed restrictions may have accelerated the pace of change, but the transformative trends in video streaming we witnessed during the pandemic were nascent before and would have caught hold regardless.
And, while I claim no deep training in macroeconomics, I am a technologist who has spent the past several years working in and around one of the most transformative new technologies to arise in decades: the blockchain. This is the technology that will completely reshape digital life, supercharging the creator economy in the process.
Related: Decentralization revolutionizes the creator’s economy, but what will it bring?
Playing on a digital stage
The enforced slowdown has given many artists the time — and the push — needed to experiment in the digital sphere, find new audiences and explore new ways to showcase their talents.
Even musicians who might never have given serious thought to live streaming a concert have taken to the digital stage. And, there’s evidence this will continue. Take singer Dua Lipa, who broke paid livestreaming records with 2020’s Studio 2054 concert. Initially said to be reluctant, Dua Lipa decided to go the livestream route after being forced to postpone an album tour. This turned out to be a good call: Her digital appearance drew more than five million views globally.