Crypto is back in a bull market, meaning the price of nearly every asset is up, and developers are shipping new protocols for gain-seeking traders to interact with on a near-daily basis.
While it took nearly two years to reach this point, it almost seems overdue, and even though the “up only” ethos of a euphoric market feels good, rising prices are not a definite sight of mass adoption. Demand for goods and services is necessary for the market and its assets to have longevity, and the long-sought-after connection between tangible goods and the intangible offerings of crypto is again necessary to sustain the current bull market.
Web3 domains tick a few of those boxes, and they can have very practical use cases for traditional businesses, depending on how they choose to use them.
On episode 27 of The Agenda podcast, hosts Ray Salmond and Jonathan DeYoung speak with Unstoppable Domains chief operating officer Sandy Carter to explore how Web3 domain names might be an unassuming catalyst for crypto mainstreaming.
“Not your keys, not your coins” personified
Everyone has heard at least one story of someone who lost ownership of their naming rights or some critical component of their business’s intellectual property rights, and what a catastrophic or traumatic experience it was.
As simple as it sounds, Carter believes that Web3 domain names solve this problem, as the domain name’s owner actually owns the name. “We just spoke to small businesses yesterday who said they had a website going and that was driving their whole business, and for some reason, it was removed,” she told Salmond and DeYoung. “They never understood why, but it was gone for a month and then reinstated. Or even people creating their own Facebook pages to sell or do e-commerce. All of a sudden, their shop gets shut down for a couple of months, and again, no knowledge, no understanding.”
“Why does that happen? Well, you don’t own that data. You don’t own that digital identity that is owned by a platform company. It’s…..
