Animoca Brands buys streaming platform for blockchain games
Hong Kong Web3 gaming giant Animoca Brands (The Sandbox, Revv, Phantom Galaxies), has acquired blockchain-powered streaming platform Azarus for an undisclosed sum.
Built around the slogan “streams are not TV,” Azarus allows users to livestream their gameplay while using tokens for incentives and rewards. Animoca Brands says it wants to change gaming culture with Azarus’ tech, by enabling streamers to generate new sources of income, engage their audience and reward their followers while allowing viewers to support their preferred creators.
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This is actually how Twitch won out over the competition originally. By focusing on the interaction between streamers and their audience and designing layered incentives for users to be a part of the community, Azarus also has the potential to grow to a point where blockchain games can meet a much bigger audience.
Collaborating with known brands and streamers, Azarus has already disbursed rewards exceeding $2 million to a diverse audience of over 20 million unique players.
Animoca Brands Executive Chairman Yat Siu likens Azarus to the early days of The Sandbox, which Animoca also invested in, while Azarus CEO Alexander Casassovici says the deal “amplifies our vision.”
We’re not just enhancing streaming; we’re pioneering a movement where every viewer becomes an active participant, and every stream becomes an immersive experience.”
🎮 BIG NEWS 🎮
Azarus has recently joined the @animocabrands family 🙌 and we’re…
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