Bitcoin exposure may provide a lucrative financial opportunity for Apple’s stock buyback program, according to Strategy’s Michael Saylor.
Saylor’s proposition follows a Bitcoin (BTC) rally of over 11% since the beginning of 2025, which outperformed the 18% decline of Apple shares during the same period.
Illustrating a growing corporate shift, increasingly more traditional companies are adopting digital assets beyond Bitcoin.
On Wednesday, Interactive Strength (TRNR), a Nasdaq-listed fitness equipment manufacturer, announced plans to raise up to $500 million to establish the world’s largest corporate Fetch.ai (FET) token treasury.
Meanwhile, an unidentified whale opened a $300 million leveraged Bitcoin bet, sparking speculation about the investor’s identity, as the long position was opened hours after millionaire trader James Wynn announced that he was back under an anonymous account.
“Apple should buy Bitcoin,” Saylor says, as share buyback disappoints
Apple, the world’s fourth-largest company by market capitalization, should buy Bitcoin to address the poor performance of its stock buyback program, according to Strategy executive chairman Michael Saylor.
“Apple should buy Bitcoin,” Saylor said in a Tuesday X post.
Saylor’s comment responded to Jim Cramer’s criticism of the Apple buyback program.
“The Apple buyback is not working right now,” Cramer had written in an X post.
“The company can leave it to earn a lot, or it can take some and integrate. It is not a badge of dishonor. It just isn’t,” he said.
Source: Michael Saylor
Apple’s buyback program aims to reduce the number of outstanding shares and return value to investors, according to the $110 billion stock buyback strategy announced in a May 2024 filing with the US Securities and Exchange Commission (SEC).
Source: Cointelegraph/TradingView
Apple’s stock has declined more than 17% since the start of the year.
Over the same period, Bitcoin has gained more than 17%, according to data from TradingView. Zooming out, Bitcoin has surged over 1,000% in the past five years, compared with a 137% increase in Apple shares.
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