Live events are key to Web3 music loyalty

The music industry has long been a fertile ground for innovation, implementing new technologies not only to create music but also to transform the way listeners engage with it.

In recent years, the industry’s legacy of innovation has continued, but as a testing ground for Web3 technologies. From blockchain-based royalties to non-fungible tokens (NFTs), startups have raced to redefine how fans connect with artists they love and how artists maximize their platforms.

This is not a fading trope either — Web3 tools being integrated into the music-making and sharing process is still a bright future for many budding artists.

Source: Rae Isla

Yet, as digital ecosystems evolve, one timeless truth remains: the magic of live music.

According to Dave Stewart, a musician known for his role in the duo The Eurythmics and co-founder of SongBits, live events could be the linchpin that bridges the gap between Web3 innovation and meaningful fan engagement.

Live events for Web3 music platforms

For Web3 music platforms like SongBits, live events aren’t just an added feature — they’re a critical component of their growth strategy. 

“At SongBits, we don’t see ourselves as just a digital platform. The technology we use is simply a tool, a means to an end. What truly matters is the music, the artists who create it, and the fans who connect with it,” Stewart told Cointelegraph.

SongBits is about to hold its first Christmas charity event in London alongside the charity Big Issue, in support of the organisation’s work to end poverty and homelessness in the United Kingdom. The event will feature performances from artists who are releasing music via the platform. 

Stewart explained that in-person events like this bring an essential authenticity to what platforms like SongBits are building in the digital space: 

“If you’re genuinely committed to innovating and bettering the creative arts, you can’t solely exist online. Showing up in the physical world is vital for building real connections and fostering a deeper…..

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