The Web3 space has been a new frontier for artists and creators to reimagine how they offer content to their community and fanbase. From tokenizing artwork for exclusivity, to using that same technology to reward legacy fans for their loyalty.
While the beehive of crypto social media is always buzzing about the next hottest drop, it can sometimes appear like an echo chamber of industry enthusiasts hyping projects.
So what happens when artists not native to the space step in and use Web3 tools like non-fungible tokens (NFTs) and the metaverse to interact with their non-Web3-native fans?
Tokenizing exclusivity
Cointelegraph heard from a number of artists participating in related initiatives led by Gala Music, a decentralized music streaming platform powered by its own layer-1 blockchain, to change the way fans engage with artists they love.
In early June, Gala Music announced a major partnership with the American singer and rapper Anderson .Paak, along with the renowned producer Knxwledge.
The two used the platform to offer fans eight-week access, via Gala, to exclusive remixed music, along with Gala Music tokens and chances to win signed memorabilia. The platform has made similar partnerships with major artists including Snoop Dogg — a big champion of the Web3 space.
Related: Tokenizing music catalogs: The next frontier for Web3 and music industry
This type of exclusivity scheme has been seen before with bands like Megadeth creating entire online worlds using Web3 tools to engage with their community. Last year, Cointelegraph spoke with the Megadeth community who likened the Web3 community to a “virtual mosh pit” in all the right ways.
But what do the artists themselves think about bringing their content into the next iteration of digital interactions?
Artists concur
Jay Evan Jackson, aka Laganja Estranja the choreographer and drag queen famous for their appearance on RuPaul’s Drag Race, is one of the latest major artists to release new music with Gala.
They said a long-time collaborator had introduced…
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