Women are showing an increased interest in cryptocurrency investments, with the majority favoring long-term strategies and lower-risk assets like Bitcoin despite reporting a lack of industry knowledge, according to a new Bitpanda survey shared exclusively with Cointelegraph.
According to the survey, 50% of female crypto investors prioritize long-term financial growth, with 49% holding digital assets for up to five years and 39% planning to hold for more than five years.
Women also tend to prefer safer digital assets. Bitcoin (BTC) remains the most popular investment choice, with 30% of respondents selecting it as their first digital asset investment compared to 24% of men.
More than 54% of the 1,400 surveyed investors made their first investments in Bitcoin, Ether (ETH) or XRP (XRP).
Percentage of investment terms desired by female investors. Source: Bitpanda
“Women tend to build more diverse portfolios and focus on long-term wealth creation rather than chasing short-term gains,” according to Gracy Chen, CEO of Bitget cryptocurrency exchange:
“This measured approach is exactly what the crypto ecosystem needs — investors who understand technological fundamentals and look beyond market noise.”
Women and men’s average holding period per asset type Source: Bitpanda
“Women typically adopt a ‘sit on their hands’ investment style,” with less trading frequency than men, Chen said, citing a Charles Stanley study:
“While men made 13 trades annually on average, women executed only 9. This patience and strategic thinking translates beautifully to crypto markets, where emotional reactions to volatility often lead to losses.”
Related: Reversing the gender gap: Women who kicked ass in crypto in 2024
Nkiru Uwaje, co-founder of blockchain liquidity platform Mansa, believes this reflects a fundamental difference in investment psychology between men and women:
“Women approach investing differently as part of a broader wealth-building strategy. When we invest in Bitcoin, we often consider its place within a diversified portfolio rather than viewing it in isolation.”
“Preference of holding may also lie in…
..
