The chances of NFTs taking Web3 mainstream just received a massive shot in the arm with 100+ million coffee cups branded in the family-friendly colorful artwork of the Doodles IP starting to appear at McDonald’s across the US.
Grabbing a Doodles coffee in Atlanta (X)
While some users have been frustrated so far hunting down the branded cups, which launched Nov. 18, McDonald’s has promised all 14,000 locations should have stock by Nov. 21.
The Doodles IP will also sit alongside some of the famous McDonald’s character IPs such as the Hamburglar and Grimace across a variety of activations including limited edition enamel pins, merchandise, digital apparel and much more.
Since the announcement, the original Doodles NFT collection floor price has more than doubled, shooting up from 1.25 ETH to over 2.85 ETH (as of Nov. 18) with Doodle #3954 selling for 42.690 ETH ($132,951) on Nov. 17. The original Doodles collection also clocked up the highest volume week of sales in 10+ months.
Originally launching in October 2021, like the majority of collections introduced at the height of NFT mania, Doodles have had their struggles due to a brutal NFT bear market but there’s a sense of optimism creeping back into the air for projects that have continued to build behind the scenes.
Doodles have already shown their ability to pull off collaborations with Crocs and Pharrell but McDonald’s is their biggest to date. The significance has been likened to Pudgy Penguins’ partnership with Walmart, which kickstarted in September 2023 with plush toys infiltrating Walmart stores all over the US.
Doodles CEO Julian Holguin said the collaboration gave the NFT project validation:
“This collaboration showcases that Web3 native brands can create meaningful cultural moments at massive scale. There’s about 110 million cups in 14,000 McDonald’s locations across America,” Holguin says.
“We’re not just putting…
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