McDonald’s is bullish on Doodles, the media franchise that began as a non-fungible token (NFT) project. “McCafé x Doodles Holiday cups coming 11/18,” McDonald’s and Doodles have both confirmed in recent posts on X.
McDonald’s hooks up with change agent
According to the advertising trade press, the McDonald’s-Doodles campaign is called “GM Spread Joy.” It will feature limited-edition McCafé cups with Doodles-inspired artwork and a chance to win digital wearables and animated content accessible on the McDonald’s app. The McDonald’s app will create a “pack ripping experience” that mimics collectible card sets.
The campaign is being supported by #GMSpreadJoy social media challenges on TikTok and Instagram as well. McDonald’s chief marketing officer Tariq Hassan said in a statement:
“Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets — an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the U.S.”
Source: McDonald’s
Related: McDonald’s debuts McNuggets Land in The Sandbox
A sweet life after the NFT boom
McDonald’s posted a rather cryptic animation on its X account on Nov. 12. It was quickly recognized as a reference to Doodles, causing sales of Doodles NFTs to surge.
“The Doodles community is about to get a lot bigger,” Doodles said when it reposted McDonald’s next X post. It is good timing for Doodles, which released the first Doodles animated film, Dullsville and the Doodleverse, on Sept. 13.
Source: Doodles
Doodles NFTs debuted on OpenSeas in October 2021 and quickly became a top seller. Its NFTs are still available on the site for prices ranging from 2.85 Ether (ETH) to 299 ETH.
By mid-June 2022, Doodles had generated over $500,000 in secondary sales when popular musician Pharrell Williams would join the project as chief brand officer. Williams’ music, along with the voices of rappers Lil Wayne, Coi…
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