The Roblox Corporation recently announced a slew of updates to its gaming and development platform. Chief among the impending changes is a new policy allowing developers to sell paid games on the platform in exchange for fiat money, expanding Roblox’s policy on only charging users in its “Robux” digital currency.
Roblox also announced a partnership with Shopify to allow players to purchase physical merchandise from digital experiences. These changes are being implemented to expand the Roblox community and attract more developers, according to the company’s founder and CEO, David Baszucki.
The announcements were made during the company’s annual developer’s conference in San Jose, California.
According to a post on the Roblox website, the company plans to allow developers to price paid experiences in fiat currency on desktop in 2024 and later adopt the program for other platforms.
Revenue Shares
With the new program, developers will also be eligible to earn a higher revenue share. The developer’s cut will depend on a tiered scheme based on pricing. For example, experiences costing $9.99, $29.99 and $49.99 would receive “50%, 60%, and 70% revenue share, respectively,” wrote Baszucki.
The Shopify integration will happen sometime “early next year,” with plans to expand later, according to the blog:
“We plan to integrate with various e-commerce platforms, and are excited to announce our first partnership with Shopify. This means that creators who sell physical goods with Shopify will be able to sell those same products in a Roblox experience. We’ll pilot this solution later this year with a handful of creators, brands, and e-commerce partners.”
Roblox stocks boomed in the COVID-19 era as children, the platform’s primary demographic, increasingly used it for social gaming. However, in the years since, it has dipped by approximately 40%.
Source: Microsoft
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