Former United States President Donald Trump has put his personal brand on a wide range of products, from Trump gold sneakers to Trump Steaks and even a Trump-endorsed Bible.
Now, crypto has allowed the Republican Party presidential nominee to earn money through his personal brand while indicating his commitment to the blockchain industry.
During his previous presidential term, Trump declared he was “not a fan of Bitcoin and other cryptocurrencies.”
However, as he campaigns for the 2024 US presidential election, Trump has rebranded himself as a pro-crypto candidate, targeting the growing base of US crypto voters.
Now, Trump seems ready to capitalize on this shift by promoting digital assets related to his campaign.
Trump’s DeFi platform
Trump’s latest crypto-related project is a decentralized finance (DeFi) platform. Eric Trump, Donald Trump’s son and executive vice president of the Trump organization, has been involved in promoting World Liberty Financial (WLFI), originally called The Defiant Ones. Trump’s son announced the launch of WLFI on Aug. 29 without further details.
Source: Eric Trump
Despite the announcement, WLFI remains a vague crypto venture that hasn’t shown any tangible progress. Trump recently released a video promoting the project:
.@worldlibertyfi pic.twitter.com/mwhVIzPJyq
— Donald J. Trump (@realDonaldTrump) August 29, 2024
WLFI has not yet delivered a roadmap for what to expect. For now, WLFI has an X account redirecting users to a Telegram channel that has quickly accumulated 230,000 subscribers. However, there has yet to been any substantial announcements or progress reports on the channel.
Recent: Why is the SEC going after digital art and monkey pictures?
Despite warnings from WLFI’s official X account cautioning against scammers and clarifying that no airdrops are circulating since the project isn’t live yet, a scam has already gained traction.
A fraudulent ad on Telegram claimed to offer a way to claim tokens from a supposed airdrop. Over 70,000 subscribers joined…
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