Greg Solano, one of the creators behind the Bored Ape Yacht Club (BAYC) nonfungible token (NFT) collection, has become the new CEO of Yuga Labs.
Solano, one of the firm’s founders, will replace Daniel Alegre, who commenced his roleas CEO last April.
“I am stepping back in as CEO of Yuga Labs,” Solano confirmed in a Feb. 21 X post, adding that he’s “reinvigorated to be taking the reins for our next chapter.”
Some news to share:
I am stepping back in as CEO of Yuga Labs. Wylie and I are grateful for all the contributions and operational rigor Daniel has brought to the company, and appreciate his thoughtfulness and mentorship over the past year. I’m reinvigorated to be taking the…
— Garga.eth (Greg Solano) (@CryptoGarga) February 21, 2024
Under his leadership, Yuga Labs will look to build on BAYC’s utility by being more creative and return its focus to building more partnerships, said Solano.
He noted that BAYC’s utility comes from “everybody who is in the club” and highlighted past successes that expanded BAYC’s brand — namely ApeFest and Made by Apes.
“We want to unshackle the BAYC team at Yuga as much as possible to execute against its vision. More focus, more agility. So it can do the above, and create the space for the magic and crazy shit we used to get up to more often.”
Solano revealed a new company, “BAYC LLC,” was created as a Yuga subsidiary and will be responsible for everything BAYC-related.
He’s also focused on picking up the pace with Otherside, the firm’s upcoming metaverse project.
“We’ve got a lot of work to do. The only way it gets built properly is if you all come in and experience it more often.”
Related: NFT predictions for 2024: Trends and challenges coming next year
Yuga Labs plans to host an “Apes Come Home” playtest event later this month for Otherside, with Solano promising fans more communication around the game going forward.
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