Disney and Funko release trading card NFTs
Pop culture collectible manufacturer Funko has collaborated with Disney to launch nonfungible token (NFT) trading card packs, transforming its Pop! figurines into digital trading cards on the WAX blockchain.
Funko Pop! collectibles are physical figures known for their compact size and bobbleheads. Many of these are sought after by collectors, with some figurines selling for up to $100,000 on the secondary market.
The collectibles portray popular characters from franchises such as Marvel, Star Wars, DC Comics and others. The toy manufacturer also releases iconic figures from pop culture, often wearing different attires and striking unique poses.
Calling all Disney’s Mickey Mouse fans! Disney’s Mickey and Friends: Funko Digital Pop! Series 1 launches tomorrow at 11 AM PT! https://t.co/JhCGx1tTHe@OriginalFunko #Disney #Funko #DigitalPop #Droppp pic.twitter.com/5StL0uD65g
— Droppp (@Dropppio) December 11, 2023
The collaboration will see the issue of a new series of Funko Digital Pop! collectibles, which feature Disney’s Mickey Mouse, Minnie Mouse, Donald Duck and other characters. The digital NFT trading card packs will be released on Dec. 12 at 7:00 pm UTC. Those who purchase the NFTs will have a chance to get a rare physical Funko Pop! figure.
William Quigley, the co-founder of WAX, told Cointelegraph that despite the bear market in the crypto space, NFT technology remains promising. He said:
“Digital collectibles are fun to collect. It is fun to open digital packs and reveal the NFTs inside, and consumers enjoy that experience. In the case of Funko, the ability to tie the digital collectibles to physical collectibles only enhances that enjoyment.”
The executive believes that the trend of traditional companies tapping into Web3 technology will continue. “Although some companies may have been scared away initially by the market crash, as they see successful use cases such as those being delivered by Funko, the merits of the technology and consumer…
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