A young couple keying credit card information into a smartphone screen
Given its widespread use, most investors are likely familiar with FAANG, a well-worn acronym that refers to some of the best-performing companies of the past decade:
Facebook, which rebranded as Meta Platforms
Apple
Amazon
Netflix
Google, now known as Alphabet
Each of these companies dominates its respective industry, outflanking rivals and providing a windfall for long-term investors over the past 10 years.
Meta Platforms has three of the top five social media platforms worldwide under its umbrella. Apple boasts eight of the top 10 best-selling smartphones of 2022. Amazon controls nearly half of all e-commerce spending in the U.S. Netflix continues to be the largest subscription streaming service by a wide margin. Google search is unmatched, with 92% of the market.
Investors that held these stocks for the past decade have enjoyed a veritable windfall, with gains ranging from 392% and 871% — even in the wake of last year’s historic downturn (as of market close on Tuesday).
META Chart
Yet it’s also clear that each of these pioneers is getting a little long in the tooth and growth has slowed in recent years. Investors are beginning to look for the next generation of industry leaders that will blaze the trail over the coming decade.
With that in mind, I created the GHOST acronym a year or so ago with a roster of companies that could lead the way in 2024 and beyond.
Global-e Online
Last year was a tough one for online retailers, but the macroeconomic challenges that held them back are waning. Global e-commerce sales are expected to grow from $3 trillion in 2023 to $5 trillion by 2028, according to data compiled by Statista. Cross-border sales will likely lead the way, thanks to Global-e Online (NASDAQ: GLBE).
The company makes short work of the pitfalls inherent in cross-border retail. This includes inter-country regulatory compliance, currency exchange, customs and duties, foreign languages, local payment methods, and more. This gives merchants the tools they need to do business in the lucrative global…
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