Greg Oakford, co-founder of NFT Fest Australia, is your guide to the world of NFTs from a collector’s and fan’s perspective.
Andy Murray x Wimbledon x Refik Anadol
A special open edition NFT collaboration between tennis star Andy Murray, Wimbledon and well renowned digital artist, Refik Anadol. To commemorate the 10th anniversary of tennis star Andy Murray winning Wimbledon.
Andy Murray wearing sensors. (Twitter)
The Exposition” describes itself as ‘a world first exploration into the marriage of fine art, high performance sport and data science’. In the teaser video it reveals how the artwork is a visual representation of points played including body movement across Murray’s illustrious career at the last remaining grass court tennis major.
At a price point of $147, 248 editions have been minted to date with the mint window closing on 16 July. Buyers can mint using crypto or via a credit card on Manifold. Holders of the token will also later be afforded the opportunity to buy a physical print edition of the artwork.
The Exposition artwork. (Manifold)
I believe what we are witnessing here is the early signs of a trend for where sports memorabilia and general fandom is headed. The collaborative nature of digital art/collectibles and the ability to layer utility on top is too big of a value proposition for sports administrators and athletes alike to ignore.
The future will start with digital first. Scalability and accessibility are huge drivers for sports that command a global audience. As NBA Commissioner Adam Silver said last week at NBA Con:
“Because our buildings are essentially full, we can’t scale our arenas, 99.9-something of our fans only experience the NBA through our media. Through technology, how can we extend beyond that — products like NBA Top Shot are ways to do it.”
US Women’s Golf Open ArtBall
Last week, golf followed in the footsteps of the Australian Open tennis grand slam’s NFT project the AO ArtBall, rolling…
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