OKX plans Australian expansion, citing ‘huge appetite’ for crypto

Seychelles-based crypto exchange OKX has signaled its intention to expand its crypto services to Australia, a country it believes is primed to take on the next wave of crypto adoption.

The trading platform explained in a March 29 statement that Australia would be a key growth market for the firm moving forward. The firm states it provides services to over 100 countries. In August 2018, OKXexpanded its operations into Malta, and last July, it secured a provisional license in Dubai.

“We see Australia as an indispensable part of this strategy and a key growth market. With such a strong uptake of crypto in Australia already, we’re committed to the local market and aim to build a strong local office,” the firm wrote in a statement.

BIG NEWS

Super excited to announce that OKX will be opening an office in Australia!

We had an awesome time celebrating in Melbourne with OKX partners @danielricciardo, @scottyjames31, and McLaren F1 driver @oscarpiastri.

Find out more https://t.co/Sg3rGvSjhD pic.twitter.com/FpmSOhLvXt

— OKX (@okx) March 29, 2023

Haider Rafique, the chief marketing officer of OKX, told Cointelegraph that the decision to expand “Down Under” was driven by Australians’ “huge appetite” for more crypto investment and trading products:

“What I’ve interestingly found over the last 5-6 years is that Australian retail investors certainly show a huge appetite for exploring crypto as an investment vehicle and also for trading. When I came to OKX, I certainly saw that in terms of web traffic and people from Australia trying to explore OKX services.”

Rafique believes Australians are above the curve in terms of crypto education, which he hopes will make OKX’s move into the market all the more smooth.

“They’re pretty familiar with crypto, the value of blockchain, the promise that it holds in the future, and I think from us as a company, it makes it really intriguing for us to extend our services in this market,” he said, adding:

“I think the value creation we can do for Australians will ultimately lift all boats.”OKX Ambassadors Daniel Ricciardo and Scotty James with OKX CMO Haider …..

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