Absorb for adoption — How infamous 30% Apple cut affects iOS NFT apps

Apple’s continued enforcement of in-app purchases to sell services remains a trade-off for NFT applications looking to tap into the convenience of streamlined in-app purchases for iPhone users and a massive user base around the world.

As previously reported, Apple maintains strict rules for nonfungible token apps, enforcing a 30% commission on the sale of NFTs through in-app purchases.

The enforcement of this 30% commission has been a sore point, with Coinbase Wallet seeing an update to its application blocked by Apple in December. This was due to Apple suspending the latest app release until Coinbase Wallet disabled the ability to send NFTs through the application.

Apple may have to permit third-party app stores on its devices by 2024 in the European Union in response to the recently drawn up Digital Markets Act. This is expected to allow developers to install alternative payment systems within non-Apple apps, but would not apply to countries outside of the EU.

Related: ‘Grotesquely overpriced’ — Apple’s App Store wants 30% cut on NFT sales

Cointelegraph reached out to Nodle CEO Micha Anthenor Benoliel to unpack the implications for NFT apps that continue to operate through the Apple Store. Nodle’s app rewards users for participating as nodes in a proprietary decentralized IoT network, in addition to allowing users to mint NFTs from their smartphones.

Benoliel notes that Apple has clear guidelines enforcing NFT apps to use the in-app purchase to sell any services similar to minting of an NFT, in an effort to prevent users from purchasing NFTs from mobile applications outside of the Apple App store and its in-app purchase function:

“It may take some time for them to fully grasp the implications of Web3 principles, but for now, it looks like they are trying to safeguard their business and customers by enforcing these guidelines.”

This is in clear contrast to Android, where app developers have the freedom to experiment and are not boxed into using the Play Store in-app purchase mechanism to mint or sell…


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