Meme Stock Icon Cohen Buys Into Alibaba in Rare China Activism

(Bloomberg) — Meme-stock investor Ryan Cohen has taken a stake in Alibaba Group Holding Ltd. and is pushing the e-commerce leader to buy back more of its shares, in a rare case of activism targeting a prominent Chinese firm.

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Cohen, who rallied individual stock investors to help propel shares of moribund companies like GameStop Corp., built up a stake worth hundreds of millions of dollars in the second half of last year, a person familiar with the matter said, asking not to be identified discussing private communications.

The entrepreneur, who became an idol to amateur investors after championing well-known but languishing stocks like Bed Bath & Beyond Inc., contacted Alibaba’s board in August to make the case its shares were undervalued, the person said, confirming a report in the Wall Street Journal. That’s based on a view it can achieve double-digit sales growth and almost 20% growth in free cash flow over the next five years.

Such a performance would require a return to the scorching growth rates that China’s largest e-commerce company once routinely delivered — before it became a high-profile target of Beijing’s crackdown on technology giants. The government in 2021 forced Alibaba and peers like Tencent Holdings Ltd. to revamp business practices, wiping out top-line growth at a time Covid Zero curbs weighed on the economy. The company co-founded by billionaire Jack Ma posted a surprise loss in its latest quarter, as revenue again barely grew.

But Cohen is getting in at a potential inflection point for the world’s No. 2 economy.

From Goldman Sachs Group Inc. to Morgan Stanley, a growing number of strategists have made bullish calls following Xi Jinping’s Covid Zero exit and vows to end a clampdown on the tech sector. The shifts have spurred a roughly 60% rally in the Hang Seng Tech Index since an October trough, a world-beating feat even though the gauge’s market value is still half of its February 2021 peak.

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“Cohen’s entry can be broadly positive for Alibaba’s stock and given his wide following it…

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