Luxury brands join Decentraland‘s Metaverse Fashion Week

This past weekend, Decentraland hosted the Metaverse Fashion Week, or MVFW, a four-day digital fashion event that staged wearables on virtual runways, organized discussion panels and housed shopping experiences. A lineup of both legacy luxury labels and digital brands participated including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.

Meanwhile, digital-native fashion houses Auroboros, DressX and republiqe hosted immersive spaces and stores within specific fashion districts designated by coordinates on a map. Just like New York Fashion Week where events may take place across different city boroughs, so did Decentraland‘s MVFW, which materialized across different districts. 

Main venue for runway shows. Source: UNXD

Dolce & Gabbana puts on a literal catwalk 

Dolce & Gabana unveiled 20 full looks of Metaverse wearables that they specifically designed for the Metaverse Fashion Week. Playing on the term catwalk, they used cat-faced avatar models to showcase the collection. After the show, the full collection became viewable in an exclusive Dolce & Gabbana pop-up in Decentraland’s Luxury Fashion District, curated by luxury-focused marketplace UNXD. UNXD, as well as Vogue Arabia, were core partners of Decentraland in curating the traditional fashion brands at MVFW.

Recently, Dolce & Gabbana sold a series of nonfungible tokens (NFTs) for about $6 million as part of another collection co-created with UNXD. D&G‘s next step into the Metaverse is the launch of the DGFamily NFT Community, which intends to give members exclusive access to physical and digital drops and wearables. DGFamily holders will receive airdrops from this MVFW collection. 

#DolceGabbana showcases at the First Metaverse Virtual Fashion Week hosted by @decentraland in partnership with @unxd_nft.

Enter the metaverse and explore the Dolce&Gabbana pop-up at

— Dolce & Gabbana (@dolcegabbana) March 25, 2022

Etro debuts upcoming collection on the runway

Etro, on the other hand,…


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